Polymer Profiles: An Overview

Polymer Profiles: An Overview 4.4. POLYMER PROFILES: Hydroxy Propyl Methyl Cellulose (HPMC) Synonyms: Cellulose Hydroxypropyl methyl ether Functional Category: Release retardant, Coating purpose it used, film-former, suspending agent, stabilizing agent, tablet binder and viscosity increasing agent. Pharmaceutical application: Hydroxypropylmethylcellulose is widely used in oral formulations. It is used in contain solution of 2-20 % w/w in tablet coating of tablets. In aqueous coating low viscosity grades of Hydroxypropylmethylcellulose in aqueous coating solution used while higher viscosity grades are used with organic solvents. It is also used as a suspending and thickening agent in topical formulations. CARBOPOL Synonyms: Acritamer; acrylic acid polymer; Carbopol; carboxy polymethylene, polyacrylic acid; carboxyvinyl polymer; Pemulen; Ultrez Solubility: Carbopol is soluble in water, alcohol and glycerin. Functional Category: Bio adhesive, emulsifying agent, release- modifying agent, Suspending agent, tablet binder, viscosity-increasing agent. Pharmaceutical Applications: In tablet formulations, Carbomer are used as dry or wet binders and as a rate controlling Excepient. In wet granulation processes, water or an alcohol–water blend is used as the granulating fluid. Anhydrous organic solvents have also been used, with the inclusion of a polymeric binder. The tackiness of the wet mass can be reduced with the addition of certain cationic species to the granulating fluid. POLYMETHACRYLATES Description: Polymethacrylates are synthetic cationic and anionic polymers of dimethylaminoethyl methacrylates, methacrylic acid, and methacrylic acid esters in varying ratios. Several different types are commercially available and may be obtained as the dry powder, as an aqueous dispersion, or as an organic solution. Functional Category: Film former,tablet binder,enteric coating polymer Table 1.8. Solubility and Applications in Pharmaceutical Formulation or Technology: Type Supply form Recommended solvents Solubility/ permeability Applications Eudragit RL100 Granules Acetone, Alcohols High permeability Sustained release Eudragit RS 100 Granules Acetone, Alcohols Low permeability Sustained release Eudragit RS PO Powder Acetone, Alcohols Low permeability Sustained release GLYCERYL BEHENATE Synonyms: Compritol 888 ATO; 2,3-dihydroxypropyldocosanoate; docosanoic acid, 2,3-dihydroxypropyl ester; glycerol behenate; glyceryl monobehenate; tribehenin. Functional Category: Coating agent; tablet binder; tablet and capsule lubricant. Pharmaceutical Applications: In pharmaceutical formulations, glyceryl behenate is mainly used as a tablet and capsule lubricant and as a lipidic coating Excepient. It has been investigated for use in the preparation of sustained release tablets, and as a matrix- forming agent for the controlled release of water-soluble drugs. SODIUM ALGINATE Synonyms: Algin; alginic acid, sodium salt; Kelcosol; Keltone; Protanal; sodium polymannuronate. Functional Category: Stabilizing agent; Suspending agent;tablet and capsule Disintegrant; tablet binder; viscosity-increasing agent. Pharmaceutical Applications: In tablet formulations, sodium alginate may be used as both a binder and Disintegrant; It has been used as a diluent in capsule formulations. Sodium alginate has also been used in the preparation of sustained-release oral formulations since it can delay the dissolution of a drug from tablets, capsules, and aqueous suspensions. CHITOSAN Synonyms: 2-Amino-2-deoxy-(1,4)-ÃŽ ²-D-glucopyranan,deacetylatedchitin, Chemical Name: Poly-ÃŽ ²-(1, 4)-2-Amino-2-deoxy-D-glucose. Functional Category: Coating agent, film-forming agent, Mucoadhesive tablet binder and viscosity-increasing agent. Applications: It is used as a component of sustained release dosage form mucoadhesive dosage forms. XANTHAN GUM Synonyms: Corn sugar gum, Keltrol, Rhodigel, Vanzan NF, Xantural. Functional Category: Stabilizing agent; suspending agent; viscosity-increasing agent. Pharmaceutical Applications: Used in cosmetic and foods as a suspending and stabilizing agent. Although primarily used as a suspending agent, Xanthan gum has also been used to prepare sustained-release matrix tablets. GUAR GUM Synonyms: Galactosol; gaurflour; jaguar gum; meprogat; meyprodor. Chemical name: Galactomannan polysaccharide. Functional Category: Suspending agent, Tablet binder, Tablet disintegrant, Viscosity increasing agent. Applications in Pharmaceutical Technology: Used in solid dosage forms as a binder (up to 10%) and disintegrant. Used in oral and topical products as a suspending, thickening (up to 2.5%) and stabilizing agent (1%).Used in colon targeted drug delivery systems. Also, used in cosmetic and food products. POLY VINYL PYRROLIDINE (PVP) Synonyms:Kollidon;Plasdone;poly[1-(2-oxo-1-pyrrolidinyl)ethylene]; polyvidone; polyvinylpyrrolidone; PVP; 1-vinyl-2- pyrrolidine polymer. Functional Category: Disintegrant; dissolution aid; suspending agent; tablet binder. Pharmaceutical Applications: Primarily used in solid-dosage form. In tableting, Povidone solutions are used as binders in wet-granulation processes. Povidone is also added to powder blends in the dry form and granulated in situ by the addition of water, alcohol, or hydro alcoholic solutions. Carrier for drugs 10-25% of solution is used and in case of tablet binder, coating agent it is used in 0.5-5%. TALC Synonyms: Altalc; hydrous magnesium calcium silicate; hydrous magnesium silicate; Luzenac; Luzenac Pharma; magnesium hydrogen metasilicate; Magsil Osmanthus; Magsil Star; powdered talc; purified French chalk; Purtalc; soapstone; steatite; Superiore. Functional Category: Anticaking agent; Glidant; tablet and capsule diluent; tablet and capsule lubricant. Pharmaceutical Applications: Talc was once widely used in oral solid dosage formulations as a lubricant and diluent, although today it is less commonly used. However, it is widely used as a dissolution retardant in the development of controlled- release product. AEROSIL (COLLOIDAL SILICON DIOXIDE) Synonyms: Colloidal silica; fumed silica; light anhydrous silicic acid; silicic anhydride; silicon dioxide fumed. Functional Category: Adsorbent; Anticaking agent; emulsion stabilizer; Glidant; suspending agent; tablet Disintegrant; thermal stabilizer; viscosity-increasing agent. Pharmaceutical Applications: Its small particle size and large specific surface area give it desirable flow characteristics that are exploited to improve the flow properties of dry powders in a number of processes such as tableting. Colloidal silicon dioxide is also used as a tablet Disintegrant and as an adsorbent dispersing agent for liquids in powders. used to stabilize emulsions and as a thixotropic thickening and suspending agent in gels and semisolid preparations MAGNESIUM STEARATE Synonyms: Metallic stearate, Magnesium salt. Functional Category: Tablet and capsule lubricant, Glidant, Anti-Adherent. Pharmaceutical Applications: Tablet and capsule lubricant, Glidant, Anti-Adherent. MICROCRYSTALLINE CELLULOSE (MCC) Synonyms: Avicel PH; Celex; cellulose gel; Celphere; Ceolus KG; crystalline cellulose; E460; Emcocel; Ethispheres; Fibrocel; Pharmacel; Tabulose; Vivapur. Functional Category: Adsorbent; suspending agent; tablet and capsule diluent; tablet disintegrant. Applications in Pharmaceutical Formulation or Technology: Microcrystalline cellulose is widely used in pharmaceuticals, primarily as a binder/diluent in oral tablet and capsule formulations where it is used in both wet-granulation and direct compression processes. In addition to its use as a binder/diluent, microcrystalline cellulose also has some lubricant and disintegrant properties that make it useful in tableting.

Poetic Edda and Prose Edda Essay

Poetic Edda and Prose Edda are the two most popular (and deemed to be the most comprehensive) representation of Norse mythology. These two works are written on the same line of interest; but on different periods. The Poetic Edda is much older than Prose Edda; because of this most Norse mythology experts pertain to Poetic Edda as the elder Edda and younger Edda for the Prose Edda. It is worthwhile to note that the term prose was only attached to the Prose Edda to distinguish it from the Poetic Edda. Even if the underlying logics behind these works are similar, they are different in terms of the manner by which they chose to discuss the specifications of Norse mythology. Uncovering the similarities and differences of these two works will be the basic foothold of this paper in tackling Norse mythology through its general nature of deism, and even through its very specific citation of events and characters that created both the mysticism and belief in it. Generally speaking, the Poetic Edda and Prose Edda are different from each other, because of the literary arrangement inherent to these texts. The ways that these pieces are structured follow the conventions of both poetry and prose writing. From the free verses of a prose up to the almost rhythmic and tune bound poem, these two pioneers of Norse mythology represents different ways of passing on Norse mythology. However, this is not the nature of similarities and differences that this paper would seek to delve into. Instead, a closer analysis on the evolutionary pattern discernable from these texts will be explained and expounded in this paper. The reason for this is simple; these works have been written on a long differentiated timeline which can further imply that the details of these texts may pertain to similar message but by being modified to the present day forms of literature and even to the present day conventions. Adding up to its primary objective, this paper would also try to establish a more elaborate manner of relating such changes to the general aspects of Norse mythology. The Elder Edda and the Younger Edda The Younger Edda or the Prose Edda is dated approximately around 1220. It was said to be written by one of the pioneers of Nordic mythology, Snorri Sturluson. Prose Edda as established earlier is the younger version of the Poetic Edda; following this line of logic, it can be said that the Poetic Edda, even if without a specific date of writing and compilation, started to exist earlier than the 13th century. It can even be further said that the authorship of the Poetic Edda as far as history and attribution is concerned up to today is still a very big mystery. As said in the earlier parts of this paper, the similarities and differences of these two major Nordic mythology pieces of literature will pave the way for a better understanding not only of the Nordic mythology, but also of the evolution of literature in general. For the sake of organization, this paper will explain the justifications it will use to establish such an evolution through the basic information discernable from these literatures. Notes on the start of human and gods’ existence, the existence of mythical creatures and on the basic nature of gods which can be found in both Prose and Poetic Eddas will be used in this paper. On the Start of Human and Gods’ Existence Following the Poetry Edda or the Elder Edda the basic aspects of the start of human and gods’ existence can be best understood through its poem titled the Seeress’ Prophecy or Sybil’s Prophecy. The visionary in this poem prophesized that process of creation, destruction and renewal can be seen in the first stanzas of the poem (Bellows n. pag. ). In a way the seeress saw the creation of the whole world in a very chaotic setting. The strong tensions with the houses of Esir and Vanir are included in her prophecy, alongside with the destiny of their conciliation. She equally foresaw the trickery of Loki and the punishment accorded to the crime to be done. This setting is even put more value through the citation that the long brewing war between gods and giants will only result to their equal destruction. However, the seeress still shone a sign of hope by stating that good things are still destined to arise from the primary disasters essential to the formation of the whole world (Bellows n. pag. ). However, in this part of the poetic Edda the seeress also foresaw a glint of good and desirable things such as the famous golden halls of the dwarves (Bellows n. pag. ). There is also an imminent sense of redemption which can be seen in this part of the Poetic Edda, the tragedies that she foresaw will be countered by an inevitable rise of another parch of green earth after the total destruction of everything that is considerably bad (Bellows n. pag. ). The same can be discerned from the Prose Edda as translated by Brodeur, life started from an almost dramatic unfolding of every single feature of the whole earth. From the simple grass to the deepest depths of the see, the whole world was formed in a high level of likeness (Sturluson 7-11). Odin as the head of both lands and humans journeyed to establish the kingdom that he assigned to twelve dooms men (Sturluson 12). Everything is specifically created accordingly, as narrated in the Prose Edda the beauty of the whole world even transcend up to the descendants of the gods alongside with the other beautiful things in the world. However, bad things appear to be an inevitable part of the whole world. The existence of these negative things is cited in the Prose Edda through the coming into life of creatures of worse nature as compared to those that are created out of the creatures which are created in the likeness of the gods. The existence of these bad natured creatures further resulted to the turning of negative events such as war, trickery and chaos as seen in the section of the book, Gylfaginning. Even if gods may experience their downfalls because of their own doings, there is still hope for redemption. Such as seen in the latter parts of this section of the book, balance was restored, even if it took a high toll on each of those that seek to return balance to the whole world (Sturluson 56-58). Happiness such as the regaining of the domains of the gods’ sons and daughters is a turning point for the redemption of the whole world from the horrors it suffered from the bad natured characters in the prose (Sturluson 58). The Existence of Mythical Creatures The recognition that creatures of other nature exist can be discerned from both Poetic and Prose Edda. These creatures when compared to the present day conventions of being human can be considered as mythical in nature. The common classification of these creatures is the dwarves, elves and giants; each accorded with their very own nature of interest and characterization (Bellows n. pag. ). General characterizations on these individuals can be seen in the Poetic Edda. However, more detailed characterization of these kinds of creatures can be seen in the Prose Edda. The differentiation that Struluson put on the different norns shows that such creatures exist (28). The three basic kinds of norn such being the gods, elves and dwarves can be seen also be seen in the Prose Edda similar to that of the Poetic Edda (Sturluson 28). The Basic Nature of the Gods In the Poetic Edda, the basic nature of the gods can be seen in the poem Sayings of the High One. In this poem Odin was characterized through the exposition that it is plausible that gods have a strong will in imposing what they have to say (Bellows n. pag. ). The importance put by Odin on the need to put value on his teachings show that it is within the nature of gods to put the notion of death behind their subjects and replace it with a stance not only of belief, but even the highest sense of reverence. It can be quoted that Odin stated that death is irrelevant and even immaterial to the whole act of believing. On the other hand, the nature of the gods can be discerned from the Prose of Edda through the long characterization of each god provided in the prose. Odin for example is treated as the All Mighty who governs all; this is followed by the characterization on other gods as his children (Sturluson 26). This characterizations found in the prose can also be considered as the representation of a divided rule among the gods; each god is accorded with his or her own power. The practice of those power even if subjected to the guides of Odin is sole to that god alone; this characterization of gods even set up the stage for the perfect chaos and struggle in the world. Conclusion: After explaining the basic specific details which can be seen in the Poetic Edda and Prose Edda this paper comes to the need to conclude its discussions. In line with this, this paper conclusively implies that the Prose Edda is indeed as modification of the Elder or Poetic Edda. The Prose Edda being a simple result of the modification of the anonymously written Poetic Edda. The modifications experienced by the Poetic Edda can be deemed to have evolved to become a more detailed version and an almost Christian version in the form of the Prose Edda. In terms of detailed discussions it can be said that it can be possibly attributed to the fact that the prose in terms of literary value is freer as compared to that of poems. However, the Christian nature which can be discerned from the Prose Edda can result from the Christianization in the European countries. The Christian values may have been integrated by Struluson which makes the Prose Edda more Christianized as compared to that of the Poetic Edda. Nonetheless, the main teachings including all connotative definitions which can be found in both Prose Edda and Poetic Edda are undeniably similar with differences only up to the extent that the Prose Edda is a result of the evolution of the Poetic Edda. In a way it can be concluded that the Prose Edda is not just a contemporary version of the Poetic Edda, but also a more modern type of the Poetic Edda in terms of being integrated with Christianity. Bibliography Bellows, Henry Adams. The Poetic Edda. New York: Princeton University Press, 1936. Sturluson, Snorri. The Prose Edda translated by Arthur Gilchrist Brodeur. London: Oxford University Press, 1916.

The Hidden Facts Regarding Best Mba Essay Samples Uncovered by an Expert

The Hidden Facts Regarding Best Mba Essay Samples Uncovered by an Expert The Unexpected Truth About Best Mba Essay Samples The school delivers minimal guidance for applicants seeking to earn an impression. Masters Essay is a good support. Students lead busy lives and frequently forget about an approaching deadline. The majority of the students feel overwhelmed as they must prove themselves worthy in the front of the evaluators. Here's What I Know About Best Mba Essay Samples Still, the aim is the exact same. As a consequence, navigating a career requires you to be adaptable. Make sure you are able to clearly demonstrate the way your past and present career and individual experiences support your aims, and why you have settled on your individual aspirations. An MBA is a critical part of my career objectives, and as such plays an important part in achieving my life objectives. Writing a scholarship essay may not be a very simple endeavor for many students. Just like other academic assignments, you will need to thoroughly adhere to all instructions to compose your winning MBA essay. Students utilize online MBA essay writing services as a way to boost their likelihood of selection. Take MBA essay help to prevent this scenario. Many schools have a variant of this sort of essay. Here is a roundup programs statement best MBA essay recommendations to keep in mind while you start to write. The students must also compose essays during their MBA course on distinct subjects and topics. For more details, check out MBA essay help services. Darden would like to know all the many facets of your background and personality. MBA application is just one of the most troublesome things in applying process. An MBA from LBS is an ideal choice because it will equip me with the abilities and knowledge required to generate an expert small business program, finance new ventures, assess the worth of a business, and generate a self-sustainable enterprise. Over time, we've written a plethora of MBA SOPs for a wide variety of countries. Youll often find this theme attached to others as an extra question or an essential component of the application. Answering such a question would require that you introspect. Two essays are required and has to be uploaded to your on-line application. These essays should be thought out and written with amazing care. What You Must Know About Best Mba Essay Samples By comparison, money managers examine the recent attributes of securities and endeavor to predict their upcoming performance to make the most of return for investors. For instance, an essay that displays your leadership qualities or the capacity to effectively deal with obstacles are able to help you stick out from the crowd. If you are requested to write about your own personal objectives, emphasizing what you want to accomplish professionally will be out of place and will show you as an inattentive individual. You'll receive a personalized score report highlighting your strengths and regions of improvement. What Best Mba Essay Samples Is - and What it Is Not The essays are intended to present a distinctive picture of you. Such essays could also include things like failure essays or essays that ask y ou to speak about an ethical dilemma that you may have faced. Before you start preparing your essays, you're requested to conduct a comprehensive self-assessment. 1 optional essay might also be submitted to supply information on. All About Best Mba Essay Samples Since the career goal question comes towards the conclusion of the program, the AdCom would like to find out more about your private story. Google would be your very best friend. Think of the narrative thread of your life and career and how LBS will fit in, then expand in the future you want to create a reality by means of this education. There's, naturally, a limit on the variety of pages even our finest writers can produce with a pressing deadline, but generally, we can satisfy all the clients seeking urgent assistance. What's more, the essays that follow are most likely to supply comfort, that there's no formula or singular means to craft a prosperous answer. As you pay for homework, we provide those options free of charge. Therefore, if you need best MBA essay assistance, you can receive it with a couple clicks of the mouse! Its one of the most essential pieces of your college application and it may be the hardest. Its MBA program enjoys a wonderful reputation on earth. Why would you like to visit college. Prospective MBA students must have another class honours degree or equivalent and minimum of 3 decades or five decades of specialist expertise in managerial position. It is possible to also acquire many discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the very best service our company may deliver. While applying, you can experience that the application procedure can be taxing. You're a true individual, and it's fine to show it! What You Should Do About Best Mba Essay Samples St arting in the Next 5 Minutes The MBA thesis has to be well written, dependent on scholarly research and has to be backed by verifiable data. If this is the case, you should take a look at our sample MBA Essay Guide. MBA essays can be difficult to write, but they are among the most essential pieces of the MBA application procedure. An MBA admissions essay is a significant portion of the MBA admissions process. Statement officers wish to know about YOU. Admissions officers want to understand what excites you. They want to know for statement you. They want to know about YOU.

Cognitive Behavioral Interventions For Anxiety Essay

Adapting Evidence-Based, Cognitive-Behavioral Interventions for Anxiety for Use With Adults in Integrated Primary Care Settings Zaka Siddiqi General Psychology Mrs. Landman Cognitive-Behavioral Interventions for Anxiety Cognitive behavioral therapy (CBT) is a form of Psychotherapy. It was originally designed to treat depression, but is now used for a number of mental disorders. It works to solve current problems and change unhelpful thinking and behavior. This article based on cognitive behavior that further divided into several categories based experiments and explanations. Anxiety, integrated primary care, integrated behavioral health, primary care behavioral health, cognitive-behavioral therapy are the main objectives of this experiment to be tested on two patients. This main purpose of this experiment to how evidence-based interventions for anxiety can be adapted for use in IPC settings. We focus the discussion on BHCs because of their increased likelihood of implementing these types of interventions, but PCCs and other members of the primary care team can also benefit from and use the information in their clinical practice. We provide the rationale and procedure for a variety of CBT interventi ons that may be adapted from larger-scale, empirically supported, anxiety treatments. We focus on CBT techniques because they have strong empirical support (Arch Craske, 2009); areShow MoreRelatedCognitive Behavioral Therapy1111 Words   |  5 Pageseffective interventions for adults with anxiety disorder appears to be individual forms of Cognitive Behavioral Therapy. The mean total societal costs were lower for Cognitive Behavioral Therapy as compared to Selective serotonin reuptake inhibitors and Cognitive Behavioral Therapy and Selective serotonin reuptake inhibitors (Apeldoorn et al, 2014). In particular, self-help books are cost effective compared with other forms of treatment options. Drugs and group based psychological interventions doesRead MoreSymptoms And Symptoms Of Generalized Anxiety Disorder Essay1085 Words   |  5 PagesGeneralized Anxiety Disorders Introduction to the paper Anxiety is a component found within many other mental disorders. The most common is depression. There are a number of anxiety disorders in the DSM, we will be looking at generalized anxiety disorder (GAD). Generalized anxiety disorder causes one to worry and have anxiety about an event or activity that will most likely intensify and have a high impact on that particular activity or event. An individual diagnosed with generalized anxiety disorderRead MoreThe Intervention Program Is A Treatment Intervention1483 Words   |  6 PagesOF PROGRAM: This intervention program is a treatment intervention. With anxiety disorder, it is better to have treated the disorder rather than prevent it. Through treatment and intervention, the child with anxiety disorder will be able to overcome future struggles and stress. Even though prevention program is designed to prevent anxiety disorder to occur, anxiety disorder has several factors and causes, which makes it extremely difficult to cover all th e vulnerabilities of anxiety disorder. BiologicalRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1734 Words   |  7 Pagesof a burden of the disease show that mental health problems occur in approximately 14% of young people aged 4–17 years, and 27 % in the 18–24-year-old age range. Most mental disorders, for example, attention deficit hyperactivity disorder(ADHD), anxiety disorder, mood disorder, psychotic disorder, begin during youth 12–24 years of age, although they are often first detected later in life (Lawrence et al. 2015). Poor mental health is related to other health and development concerns in child and youthRead MoreCognitive Psychology : Cognitive Behavioral Therapy1447 Words   |  6 PagesCognitive Behavioral Therapy Djiedjorm Doe (Dede) Middlesex Community College Cognitive behavioral therapy, commonly known as CBT, is a systematic process by which we learn to change our negative thought into more positive ones. CBT is a combination of two types of therapy, cognitive therapy and behavioral therapy. cognition is our thought, so cognitive behavioral therapy combines working with our thought process and changing our behavior at the same time. Cognitive behavioral therapistsRead MoreOnline Psychological Intervention: A Feasible Measure to Reduce Treatment Barriers1003 Words   |  5 Pagespsychological intervention: A feasible measure to reduce barriers to treatment People with mental disorders often find it hard to access psychological treatment. Common barriers to treatment include limited accessibility, unable to afford treatment, fear of what others might think or say, and not knowing where to go for help (Olfson et. al., 2000). Among these barriers, fear of what others might think or say is particularly prominent for people with social anxiety disorder. People with social anxiety disorderRead MoreThe Effects Of Reinforcement On Treating Disorders And Substance Use1218 Words   |  5 PagesThe use of reinforcement has been shown in multiple studies in treating disorders such as anxiety and substance use. It is most commonly used during behavioral cognitive therapy to change people s way of thinking and actions. The outcomes of reinforcement in these treatments have shown an overall positive effect with the disorder being shown at a lesser degree or disappearing completely. Reinforcement is described as the process by which a stimulus incr eases the probability that a preceding behaviorRead MoreEffectiveness Of Cognitive- Behavioral Therapy On Treating Nssi, Eating Disorders And Substance Abuse Disorder1264 Words   |  6 PagesEffectiveness of Cognitive- Behavioral Therapy in Treating NSSI, Eating Disorders and Substance Abuse Disorder Overview of intervention/Introduction Emma is a 15-year-old teenager diagnosed with bulimia nervosa. Partaking in episodes of binge eating, fasting and self- induced vomiting; Emma has a distorted perception regarding her weight and body image. Similarly, Ethan is a 16-year-old teenager diagnosed with Non- suicidal- self-injury (NSSI), who through repetitive cuts and burns to the bodyRead MoreSocial Anxiety Disorder Paper1496 Words   |  6 Pagesbetter way to assist people who suffer from social anxiety disorder. I will propose a better way I will treat those who suffer with social anxiety disorder. I will explain some realistic actions I will take to help move my proposals in a positive direction. Further, I will discuss the steps I will take to avoid being a â€Å"pawn† in the current system. Lastly, I will demonstrate how I am going to really help my clients that are suffering with social anxiety disorder without jeopardizing my career. To betterRead MoreSite Visit1087 Words   |  5 PagesSite Visit Cognitive behavioral techniques are used during a counseling session in a hospital or office setting by therapist. Although I was unable to do a current Site visit to a human service department of a company to write my report, I do know from my own experience some things pertaining to programs that employ behavioral or genitive intervention and or models. In this paper I will attempt to explore some areas within a cognitive intervention such as: †¢ What population participates in

The Psycho Stars Christian Bale - 967 Words

American Psycho stars Christian Bale, William Dafoe, Reese Witherspoon, and Josh Lucas. Patrick Bateman is a very wealthy man who in his own world believes he’s a murderer. He leads his secret life hiding it from the public that he is a serial killer. Throughout the movie Bateman seems to be losing control of his urges and begins to see things that might not be there. The movie ends leaving a doubt in our minds if Bateman was really a serial killer or was all the agony and pain all made up in his mind. In the movie Patrick Bateman displays signs of antisocial personality disorder which isn’t very common. A total of three percent of men have it and one percent of women. There are many symptoms that come along with the disorder, Being very aggressive to others physically and verbally, being irresponsible, uncontrollable lying and also a lack of remorse for actions that were done. Not all of these symptoms are very rare but being on the extreme end and having multiple of them can be signs for antisocial personality disorder. Many of the serial killers have been diagnosed with the disorder. Bateman does things very much out of impulse. He also is very aggressive and snaps on people. Through the movie he keeps killing people just because he has the urge to. He Kills a homeless man and his dog in an ally way. Later on in the movie he kills one of the people that he works with, using an axe he killed Paul in his house then made it look like he went on a trip toShow MoreRelatedNarci ssistic Personality Disorder And Patrick Bateman832 Words   |  4 PagesNarcissistic Personality Disorder and Patrick Bateman Overview For this psychological disorder analysis paper, I picked the movie American Psycho. American psycho is a 2000 American Canadian black comedy psychological thriller horror film directed by Mary Harron. The movie was based on Bret Easton Ellis’s novel with the same name. The movie was stars by Christian Bale playing the main character and the movie’s narrator, Patrick Bateman. The movie was set in New York City in the years of 1980s. The mainRead MoreAnalysis Of The Movie The Wire 916 Words   |  4 Pagesor who is going to be left on the editing floor. But out of this rocky experience Carl has grown as an actor and understands the uncertainty of working as an actor. Another similar experience happened in the film â€Å"Out of the Furnace,† with Christian Bale (filmed in Pittsburgh and released in 2013). Carl commented that he had a great seven-minute speaking role in the movie. â€Å"It was only seven minutes, but it was powerful,† he said. But, in the end that seven minutes ended up on the editing floorRead MoreAnalysis Of The Movie The Wire 922 Words   |  4 Pagesextra? After discussion and finagling, Carl was offered the role as Tyrese’s character’s friend. In the editing, Tyrese’s entire character was cut, as Carl’s character. The second experience happened while filming ‘Out of the Furnace’ with Christian Bale. â€Å"It was only a seven-minute scene, but it was powerful,† said Carl. His seven minutes of what might had been his personal Oscar winning scene, lay on the editing floor. Anyone with less passion and determination, might have walked away, defeated;Read MoreMarketing Management130471 Words   |  522 Pagesstructures in the north and the south, especially in the realm of kinship systems. Throughout the country, religious differences can be significant, especially between the Hindu majority and the large Muslim minority; and other Indian groups-Buddhists, Christians, Jains, Jews, Parsis, Sikhs, and practitioners of tribal religions--all pride themselves on being unlike members of other faiths. Urban-rural differences can be immense in the Indian Society. Nearly 74 percent of India s population dwells in villages

Performance and Safety of Hydraulic Turbines Free Essays

Research Paper M.V. Sai Ram AP17110020010 Branch: ECEHYDRAULIC TURBINES:Abstract: The first part of the paper contains the choice of small turbines for run of the river power plants. We will write a custom essay sample on Performance and Safety of Hydraulic Turbines or any similar topic only for you Order Now Then a discussion is given on the optimization of the performance of different types of large turbines. Finally a discussion on the safety and necessary maintenance of turbines is given with special attention to bolt connections.A set of empirical equations has been developed which defines the peak efficiency and shape of the efficiency curve for hydraulic turbines as a function commissioning date for the unit, rated head, rated flow, runner speed, and runner throat or impulse turbine jet diameter. The aim of this investigation was to develop an environmentally friendly nano -hydraulic turbine utilizing waterfalls. A model of an impulse type hydraulic turbine constructed and tested with an indoor type waterfall to arrive at an optimum installation condition. Effects of an installation parameter, namely distance between the rotor and the waterfall on the power performance were studied. The flow field around the rotor was examined visually to clarify influences of installation conditions on the flow field. The flow visualization showed differences of flow pattern around the rotor by the change of flow rate and rotational speed of the rotor.Every single turbine is custom-designed specifically to meet the requirements of a hydroelectric power plant. Performance of a designed turbine is validated, to some extent, by computational fluid dynamics simulations. Field performance testing of hydraulic turbines is undertaken to define the head-power-discharge relationship that identifies the peak operating point of the turbine. This relationship is essential for the efficient operation of a hydraulic turbine. The art of hydraulic turbine design never stands still but always progresses. In recent years major emphasis has been on the materials of construction and on such features of design as will reduce maintenance work and costly outages in the field.LimitationsHydro power plant or we can say that hydraulic turbines are widely used from the last decades. It is an efficient renewable energy source. There are many up and downs. Hence there Some limitations as shown in below,1.It is a renewable energy source. Water energy can be used again and again.2.the running cost of turbine or less compare to other.3.It has high efficiency.4.It does not pollute environment.5.It is to maintain. How to cite Performance and Safety of Hydraulic Turbines, Papers

Case Study IKEA

Questions: 1. Investigate the vision and the strategy that is currently pursued by IKEA in the light of prescriptive versus emenrgent approaches to strategic planing? 2. Carry out a SWOT analysis for IKEA in relation with its competitors? 3. Critically assess the impact of the current strategic direction on the organisational structure of IKE? Answers: Introduction IKEA is one of the oldest and reputed companies that have been successfully serving the customers from different parts of the world. Due to an increase in the level of competition, the management has proposed to analyse the strategies that would improve the brand image and attract the clients. The vision and mission of IKEA has been to render quality services to the clients at a reasonably lower price. Strategic plan helps the management in analysing the challenges that can directly impact the performance of the company. The process includes drafting the best policies through which the changes in overpowering the level of competition can be drafted and implemented by the company. The company has introduced effective plans through which the sales can be improved. IKEA deals in the sales of various home products that are sold through the retail outlets that are located in different parts of the world. The furniture manufactured by the company is sold in flat boxes, which makes it quite unique. This has been one of the reasons that have contributed towards the increase of the sales of the products that has been manufactured by the company (Allen, Fournier, and Miller, 2006). 1. Vision and strategy of IKEA IKEA is a private company that specialises in the sales of home products like furnitures, bathroom accessories, and kitchen items. The company has retail stores in many parts of the world. Since its formation in the year 1943, the management has always amended the rules to serve the clients with the best buying options. The company has chain stores operating in Europe, Asia, Australia, and North America. The operational activities of the company have been divided into two parts, which are operations and franchising (Balmer, 2001a). Mission and vision of IKEA Vision of IKEA has been to create better every day for the clients. This was done by designing various products that would cater the needs of the buyers. The price offered to the buyers was affordable, and this made the company popular. Products sold by the company are eco-friendly, and is meant to benefit the users. Business idea of the company is to offer wide range of products that are exclusively designed by the manufacturers. The home furnishing product is less priced, as this would help in attracting maximum number of clients. IKEAs mission statement quotes that the products sold by the company would save money for the clients. Sales for the company has been planned to be increased through low priced products that can be used for multiple functional reasons. The designs are exclusively created by the manufacturers, and these factors give distinct features to the products sold by the company (Balmer, 2001b). Current strategies of IKEA IKEA has been one of the leading brand companies that have been selling quality and cheap products to the clients from different parts of the market. Through strategic planning, the company has been successful in entering into new markets. The management has proposed to accept the pricing strategies and product positioning factors through which the company can easily target the customers from different markets. Marketing strategy includes branding, through which the company create awareness about the products and services sold to the clients. The process includes implementing pricing method, through which the company plans to offer impressive priced services to the potential buyers from different markets. IKEA has adopted distinct business strategies that have enabled the company to develop. The current process includes creating strategy position for the products sold by IKEA. With the help of high quality of products and services, the company works towards developing product positio n. This would enable to create high value for the services rendered by IKEA. The company follows a combined strategy of innovative, value, experience, emotional, and benefits to the customers (Balmer, and Greyser, 2003). Present strategy for marketing The company follows branding theory, through which the design, value propositions, and implementing the positioning statement. IKEA has a reputed history of developing and selling quality and designer products to the clients from different parts of the market. The company provides required information to the potential buyers, as this will help in buying the products. Management of the company aims in providing accurate information to the clients, as this will help in making the better selection that will take care of the buyers need. The company has a simple logo, through which the products can be sold to the customers. Through this process, the company attempts to create a value for the products that is being sold to the clients. Value proposition has been created by the company by adopting and implementing an effective strategy for product distribution. With the help of such a method, the company proposes to reduce on the negative environmental impact that basically occurs due to the manufacturing process adopted by the management. The products are designed and presented to serve the needs of the customers. IKEA basically works towards creating brand image, which would help in approaching maximum number of clients from different markets (Berens, Riel, and Bruggen, 2005). The company aims to increase the efficiency of the products by introducing low priced products. Cost for selling the products are reduced by adopting lower transportation expenses. Perspective versus emergent approach for strategic planning In the emergent strategic management system, management actions are usually in the form of unintended style or pattern. The management of the company plans to adopt and implement effective strategies for drafting flexible plans. This is quite important for handling the changing market requirements and condition. The sales for the products are increased by analysing the needs of the clients, and implementing the right strategies for approaching the clients. The process includes developing positive relationship with the clients through effective communication method. Changing needs of the clients are analysed through market analysis. Through communication process, the company highlights the features of the services that have been rendered to the clients. The product range is one of the positive aspects of the company, through which the clients are attracted towards the products that has been sold by IKEA (Constantinides, 2006). The strategic factors help the company in analysing the problem and finding the solution to handle the sales for the management. IKEA has adopted tactical and formulated approach to handle the changing market needs of the customers. Strategic perspective plans are drafted after analysing the objectives of the company. The goals are defined and the steps that would be followed to accomplish the task is analysed. This would help the management in implementing positive steps that would increase the sales. The needs and preferences of the customers are analysed, so as to find the better methods to increase the goodwill of IKEA. Some of the strategic perspectives of the company include Introducing wide range of product options to the buyers Offering the products at the lowest possible price Retaining the clients, by offering or introducing lucrative loyalty programs (Demirdjian, and Turan, 2004). The company collects important information about the market strategies and the needs of the customers. Details include analysing the offers provided by the rival companies. The important information is collected from different reliable sources that include newspapers, journals, and financial magazines. Based on the collected information, the management draft effective policies for introducing customer driven market for attracting the clients. The promotional activities are undertaken through the conventional method, and modern process that includes social media (Erdem, Swait, and Valenzuela, 2006). 2. SWOT analysis of IKEA in relation to the competitors The competition in the industry has increased, and thus IKEA has planned to introduce better strategies for satisfying the needs of the potential buyers. IKEA is one of the leading brand names in the world that has been providing quality and reliable services to the clients. The prime objective of the company has been to provide attractive services that would save money and time for the buyers. IKEA has developed a strong business concept that offers lucrative offers for wide range of the products sold by the company. The demand for renewable products has increased and this has been one of the reasons for the increase in the sales for the company. Some of the competitors of the companies in the United States of America are Ashley Furniture, American Furniture Warehouse, and others. The services and the quality of the products sold by various companies depend upon the product verities and the price. SWOT or strength, weakness, opportunities, and threat analysis has been conducted to f ind the positive and negative aspects of the business house (Franzen, and Bouwman, 2001). Strengths Weakness Customer oriented services Improper publicity, that leads to negative advertisement analysis of the customers needs Quality factors Effective integration of the supply chain management system Standard products Wide range of products and services Increasing competition Brand building and reputed services Innovative products and services Opportunities Threats Constant expansion of the business to different parts of the world Increasing competition Effective strategies for online sales and marketing demand from the customers for lower priced goods and services Increase in the awareness of the products sold by the company demand for better products that would fit into the income group of the clients The company has to conduct the SWOT analysis to find the impact of the business due to the rival companies. These days, many companies strive towards manufacturing and sales of reliable products that would take care of the needs of the customers. The companies strive towards gathering the necessary information about the clients requirement. Such data are required as it would help the management to develop and implement effective strategies through which the business development plan can be introduced by the management. With the help of the information that has been collected by the company, the marketing team develop strategies that will influence the buyers. This is important from the sales improvement point of view. Thus, the company has introduced lower priced products that have stylish features. Such factors are meant to help the management in drafting the best possible strategies that would increase the sales. Through SWOT analysis, the company analyse the areas that needs to be worked upon for increasing the goodwill. The best practice process is also adopted and implemented by the company. This is meant to help in improving the performance of the company when compared to the competitors (Gioia, Schultz, and Corley, 2000). 3. Impact of current strategic factors on the organizational structure of IKEA The current strategic plan and organizational structure has positively helped the management to cope with the challenges that exists in the industry. Strategic position has been considered to be one of the most important factors, and the management has been able to retain the same. This has assisted in building positive brand image, for the management. Such factors are quite important for building positive relationship with the stakeholders. The level of competency level has been improved so as to cater the needs of the clients. In order to increase the level of sales and competition level, the company could work on the below mentioned factors 1. Introduce innovative products The Company specialised in introducing innovative products to the existing and potential clients. Eco-friendly products have been sold to the clients at a reasonably lower price (Gotsi and Wilson, 2001). 2. Brand image Through marketing mix, the company draft effective policies that would increase the sales for IKEA. Price, quality of the promotional activities, place to advertise, and products are analysed as this would help in building the brand image for the company. In this method, the expectations of the clients are analysed, as this will help in attracting the clients. 3. Analysing the customers need The structure has been designed to enable the customers to make the best selection that would help in improving the sales. In this method, the expectations of the customers are analysed. This would help the company in reaching maximum number of clients from different parts of the world (Gray and Balmer, 2001). Due to the changes made in the strategic plans, the manufacturing process for the furniture and accessories has been improved. The designs for the product are done in Sweden, and this has been proposed to keep the price of the products low. At present the company has suppliers in more than 50 countries, but still IKEA is working towards capturing larger share in the market. The strategic plan also includes developing and implementing an effective distribution method of the goods and services that has been manufactured by the company. There are more than 10,000 products that has been manufactured and sold through different suppliers across the world. In order to keep the transportation cost to the lowest possible extent, the company has introduced flat packaging system. This is meant to reduce on the purchase price, and secure the products while being transported to the clients (Hackley, 2003). In order to retain the clients, the company has introduced an effective loyalty based sales method for the existing clients. Through this method, the management proposes to reduce the price of the products and services by offering discounted price. Efforts have been made to introduce stylish products that would cater the needs of the clients. This is also essential to remain ahead in the competition, and the offers that have been provided by the rival companies. The durability factors and the value for the products are developed and communicated with the members. This has been done with an intention of increasing sales and customer satisfaction. Both the factors are necessary for successful business operational activities. In order to provide the best quality products and services to the clients, the company has hired an independent agency that would verify the quality of the products. This has been done with an intention of reducing the complaints that can impact the business perfor mance. The prime objective of the company is to ensure that maximum number of clients could purchase the products that have been sold by the company. For this, the supply chain management system, along with the supplier relations are improved. This is quite an important factor that would help the company to reach out to maximum number of clients, without losing much time and efforts on the same. Through such steps, the company also intends to gain an advantage over the rival companies that provides similar type of services. The products have been designed on the basis of DIY concept. This will help the users to design prediction and place it as per their needs. The company aims to provide maximum feasibility to the clients, as this has helped the business to develop. In order to increase the sales, the company has developed stores that can be easily reached by the clients (Hatch, and Schultz, 2000). The company takes feedback from the clients, as this would help in developing and implementing effective steps that would help in increasing the sales. The below mentioned changes has been introduced by the company 1. Introduction of global networking system 2. Sales of the products in larger volumes 3. Introduction of flat packages Maintain low costs for the products and services that have been intended to be sold by the company (Hatch and Schultz, 2001). Attempt is made to improve the efficiency of the products, and for this, the company introduced efficient method for transporting the products. IKEA is also involved in the activities for promoting innovative methods for architect field. For this, the company has assigned stipulated funds that would take care of the needs of the innovations. The company is also involved in different tasks that include managing charitable organizations and other activities. This has been planned and done for performing the social responsibility towards the community. The changes have been intended to be implemented after analysing the challenges and other factors that can directly affect the performance of the company. Social initiatives include getting involved in different social events that would benefit the clients and the community (Hatch and Schultz, 2003). Conclusion Marketing and operational strategies play an important role in the development of the company. Through branding, the company work towards building positive image about IKEA and the products that has been sold to the clients. Strengths and weakness of the company has to be analysed, as this will help in drafting the best policy that would cater the needs of the clients. The offers provided by the rival company have to be analysed, as this will help in introducing the best strategy that would help in implementing the changes that would help in improving the performance for the company. The company aims to become leaders in the manufacture of eco-friendly furniture and for this; the essential changes would have to be implemented by the company. The price and the quality of the products have been analysed, as this would help in approaching maximum number of clients from different parties of the world. References Allen C, Fournier S, and Miller F, 2006. Brands and their Meaning Makers, in C. P. Haugtvedt, P. M. Herr and F. R. Kardes (eds) Handbook of Consumer Psychology, Mahwah NJ: Lawrence Erlbaum Associates. Balmer J, 2001a. The three virtues and seven deadly sins of corporate brand management, Journal of General Management, 27 (1): 117. Balmer J, 2001b. Corporate identity, corporate branding and corporate marketing; seeing through the fog, European Journal of Marketing (special edition on corporate identity): 35 (34): 24891. Balmer J, and Greyser S, 2003. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing, London: Routledge. Berens G, Riel C, and Bruggen G, 2005. Corporate associations and consumer product responses: the moderating role of corporate brand dominance, Journal of Marketing, 69 (3) (July): 3518 Constantinides E, 2006. The marketing mix revisited: towards the twenty-first century marketing, Journal of Marketing Management, 22: 40738 Ries A, and Trout J, 2001. Positioning: the Battle for your Mind, New York: McGraw-Hill. Demirdjian Z, and Turan S, 2004. Perspectives in consumer behavior: paradigm shifts in prospect, Journal of American Academy of Business, March: 34853. Erdem T, Swait J, and Valenzuela A, 2006. Brands as signals: a cross-country validation study, Journal of Marketing, 70: 3449. Franzen G, and Bouwman M, 2001. The Mental World of Brands: Mind, Memory, and Brand Success, Henley on Thames: World Advertising Research Centre Gioia D, Schultz M, and Corley K, 2000. Organizational identity, image and adaptive instability, Academy of Management Review, 25 (1): 6381 Gotsi M, and Wilson, 2001. Corporate reputation management: living the brand, Management Decision, 39: 99104 Gray E, and Balmer T, 2001. The corporate brand: a strategic asset, Management in Practice, 4: 14 Hackley C, 2003. Doing Research Projects in Marketing, Management and Consumer Research, London: Routledge. Hatch, M. J. and Schultz, M. (2000) Scaling the tower of Babel: relational difference between identity, image and culture in organizations, in M. Schultz, M. J. Hatch and H. Larsen (eds) The Expressive Organization: Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University Press Hatch J, and Schultz M, 2001. Are the strategic stars aligned for your corporate brand? Harvard Business Review,129. Hatch M and Schultz M, 2003. Bringing the corporation into corporate branding, European Journal of Marketing, 37 (78): 104164 Hatch M, and Schultz M, 2008. Taking Brand Initiative: How Companies can align Strategy, Culture, and Identity through Corporate Branding, San Francisco: Wiley. Holt D, 2005. How societies desire brands: using cultural theory to explain brand symbolism, in S. Ratneshwar and D. G. Mick (eds) Inside Consumption: Consumer Motives, Goals, and Desires, London: Routledge. Hultman C, and Shaw E, 2003. The interface between transactional and relational orientation in small service firms marketing behavior: a study of Scottish and Swedish small firms in the service sector, Journal of Marketing Theory and Practice, 11 (1): 11012. Karmark E, 2005. Living the brand, in M. Schultz, Y. M. Antorini and F. F. Csaba (eds) Corporate Branding: Purpose, People, Process, Copenhagen: Copenhagen Business School Press. Kirmani A, and Rao A, 2000. No pain, no gain: a critical review of the literature on signaling unobservable product quality, Journal of Marketing, 64 6679. Keller K, 2003. Brand synthesis: the multidimensionality of brand knowledge, Journal of Consumer Research, 595600. Keller L, 2005. Branding short cuts, Marketing Management, 14 (5): 1823. Keller K, and Lehmann D, 2003. How do brands create value? Marketing Management, 12 (3) 2631 Louro M, and Cunha P, 2001. Brand management paradigms, Journal of Marketing Management, 17: 84975 Martin J, 2002. Organizational Culture: Mapping the Terrain, Thousand Oaks C A: Sage Publications Mitchell A, 2004. Getting staff to live the brand: work in progress, Marketing Week, 2 September: 30 Mitchell C, 2002. Selling the brand inside: you tell customers what makes you great. Do your employees know? Harvard Business Review, 99-106. Olins W, 2001. How brands are taking over the corporation, in M. Schultz, M. J. Hatch and M. H. Larsen (eds), The Expressive Organization: Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University Press Schroeder J, and Salzer-Morling M, 2006. Brand Culture, London: Routledge 18 Setting the sceneSimon, C. J. and Sullivan, M. W. (1993) The measurement and determinants of brand equity: a financial approach, Marketing Science, 12 (1): 2852. Schultz M, Antorini Y, and Csaba F, 2005. Corporate Branding: Purpose, People, Process, Copenhagen: Copenhagen Business School Press Shultz D, 2001. Marketers: bid farewell to strategy based on old Four Ps, Marketing News: American Marketing Association, 12. Vargo S, and Lusch R, 2004. Evolving a new dominant logic for marketing, Journal of Marketing, January: 117. Vallaster C, and Chernatony L, 2005. Internalisation of services brands: the role of leadership during the internal brand building process, Journal of Marketing Management, (21): 181203. Wipperfrth A, 2005. Brand Hijack: Marketing without Marketing, New York: Portfolio.